Our Story
At Eastify, we bring the marvels of Pakistan to the rest of the world. Within the crevices of our culture, there’s a story waiting to be told. There’s a story behind every craft; a story of struggle, sweat, & success. Every stitch, every cut, every thread, every method of Pakistani handicrafts and exports have a centuries old legacy behind it. For us, made in Pakistan is not just a label, it is the testament to our traditions, our diverse culture, and our heritage, passed down through generations of skilled men and women artisans and innovated upon using modern day technology. It’s time for these stories to be told to the world. Our products not only portray our unique artisanal aesthetics but are a living proof of quality, durability & reliability. From mastery in handcrafted items to the production excellence of modern machinery and state of the art technologies, Pakistani products have left a lasting mark on the world. Our footballs score winning goals in the FIFA world cup while professional racers wear jackets and kits manufactured by our industries. As the world shrinks in the digital age, there is a greater need to enhance our understanding of each other, to go beyond cultural borders and appreciate humanity for its diversity. As we have integrated our traditional crafts with modern technologies, it was only natural the digital medium help brings our masterpiece to the world. We also help enable the local community of artisans to grow, with a special focus on development of women entrepreneurs. At Eastify, we harness the power of ecommerce to showcase the best of Pakistan to the rest of the world.
Pakistan's Story
Pakistan is one of the world’s most culturally diverse and geographically blessed countries. It is home to a diverse spread of ethnicities, languages, cuisines and customs, resulting in an abundance in arts, crafts, literature and music. Located at the crossroads of South Asia, Central Asia, Western Asia and the Arab Gulf region, Pakistan’s rich cultural heritage is both diverse and unique. Its historical sites range from Mehrgarh, a Neolithic site in Balochistan dating back to the 6th and 7th millennium B.C., and the ancient urban settlements of Mohenjo-Daro from the Indus Valley civilisation of Sindh and the resplendent Buddhist Gandhara civilisation, to the more recent Mughal monuments, shrines of Muslim mystics, Sikh and Hindu temples and colonial period architecture, as well as numerous natural wonders. With skilled craftsmanship honed over several centuries, Pakistan is a hub of premium quality goods in various industries, including leather, sports, swords, carpets and handicrafts. As a country that is less than a hundred years of age, Pakistan has overcome many obstacles in its way and has done wonders internationally in all sectors through constant development and investment, which is paving the way for immense opportunities in global trade. Eastify aims to bring the best of Pakistan to the rest of the world.
